Digital Marketing Specialist
Job Description
Schulte Staffing Solutions is seeking an experienced Digital Marketing Specialist for a leading precision manufacturing organization. This position will develop and execute digital marketing initiatives focused on lead generation, revenue growth, brand awareness, and product marketing within highly technical B2B markets.
The ideal candidate combines strong digital marketing skills with the ability to translate complex technical information into engaging customer-facing content. This role will have hands-on responsibility for website management, SEO, digital advertising, graphic design, technical content, social media, and video production.
Full-Time | Salaried | Monday–Friday
$30.00 - $35.00/hr DOE
Digital Marketing & Website Management
- Manage and maintain company website content, functionality, and overall user experience.
- Partner with external vendors to develop and execute SEO strategies, including keyword research, on-page optimization, technical SEO, and content development.
- Monitor website analytics and identify opportunities to improve traffic, engagement, lead generation, and conversions.
- Manage digital advertising campaigns, including Google Ads and retargeting campaigns.
- Create and optimize landing pages for products, targeted campaigns, and strategic growth markets.
- Support ongoing website improvements and digital marketing initiatives.
- Collaborate with global marketing teams to maintain brand consistency and support coordinated campaigns.
- Experience with the Umbraco CMS platform is preferred.
- Partner with engineering and sales teams to develop technical marketing content.
- Create product advertising, brochures, technical publications, articles, and other customer-facing materials.
- Interview engineers and subject matter experts and translate technical information into clear, engaging marketing content.
- Develop and publish social media content.
- Support thought-leadership initiatives targeting industries such as aerospace, semiconductor, medical technology, robotics, and industrial automation.
- Maintain consistent messaging, tone, and brand standards across marketing communications.
- Organize and maintain digital assets, graphics, and technical publications.
- Design marketing collateral for both digital and print distribution.
- Develop product brochures, infographics, presentations, trade show graphics, advertisements, and sales support materials.
- Maintain established brand guidelines and visual identity standards.
- Coordinate with printers and outside vendors for production and delivery of marketing materials.
- Create professional visual assets that effectively communicate technical product information.
- Collaborate with engineering and other internal teams to plan, script, produce, and edit product and marketing videos.
- Create professional video content for product education, digital campaigns, and brand awareness.
- Manage video assets across the company website, YouTube, and social media channels.
- Support trade shows, webinars, and company events through digital, graphic, multimedia, and social media content.
- Coordinate marketing collateral, booth graphics, presentations, and event promotions.
- Support pre-event and post-event marketing initiatives.
- Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
- 3+ years of marketing experience within manufacturing, industrial automation, motion control, or another technical B2B environment.
- Demonstrated experience managing websites and CMS platforms.
- Strong understanding of SEO, Google Analytics, digital advertising, and digital marketing best practices.
- Experience managing or supporting Google Ads and other paid digital campaigns.
- Proficiency with Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Premiere Pro, or comparable professional tools.
- Experience designing professional marketing materials for digital and print applications.
- Experience creating and editing professional video content.
- Strong technical writing and content-development skills.
- Ability to work effectively with engineers and subject matter experts to develop customer-facing technical content.
- Working knowledge of Microsoft Office, including Excel and PowerPoint.
- Strong written and verbal communication skills.
- Excellent project-management and organizational abilities.
- Ability to manage multiple projects and deadlines simultaneously.
This is a full-time, 40-hour-per-week salaried position, working Monday through Friday during normal business hours.
Little to no travel is expected.
Additional Requirements
Due to U.S. export-control requirements associated with this position, candidates must be able to provide documentation establishing eligibility to access controlled technology, materials, software, or hardware as required by applicable U.S. export laws.
This position is not eligible for immigration sponsorship.
If you are a creative and technically minded marketing professional with experience in digital marketing, technical B2B content, SEO, graphic design, and video production, Schulte Staffing Solutions wants to hear from you. Apply today!
Meet Your Recruiter
Julie Kong
Recruiter
Julie joins the Schulte Staffing Team with a proven background in client and team support! Since joining Schulte Staffing, Julie became an integral part of our operations as a branch administrative assistant. After mastering our administrative needs and learning the in's and out's of candidate placement, Julie was interested in a joining our recruiting efforts. Julie always has the candidate and client's best interests in mind.
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